Billionaire Boys Club was originally founded in 2013 by Pharrell Williams and Nigo. The label’s arch logo and astronaut mascot have become synonymous in the worlds of hip-hop and fashion. BBC is also known for its vibrant colors and bold logos. With nature behind the inspiration of this collection, the Peak Hoodie is dressed with chenille patchwork across the front representing El Cap Mountain and a large sequoia tree. BBC's staple logo is also printed under the arrangement of patchwork. Pictured is the Billionaire Boys Club BB Peak Hoodie in Violet.