Introducing Bb. Illuminated Color Shampoo: the high-performance hybrid care solution for color-treated locks! Its PRO ColorShield technology locks in color, seals the cuticle, and protects from fading, so you get luminous, radiant shine with every wash. Not to mention, it's 100% vegan and sulfate-free, so you won't have to sacrifice tenderness for color-rich vibrancy. Your 'do just got a boost of brilliance!

PRODUCT PROMISE:
• Hair - Use once a week (just for a minute!) in place
of your conditioner to smooth and seal the cuticle
for luminous finish and vibrant color
• Color- PRO ColorShield technology locks in color,
seals the cuticle, and protects from fading
• 100% Vegan
• Sulfate free
• Color safe

Key benefits:
• Improves overall hair health (healthy-looking
hair)
• Long-lasting moisture conditioning
• Leaves hair feeling soft smooth, nourishes,
detangles, reduces frizz and flyaways